We often see that some Airbnb businesses soar high with demand while others simply don’t. what is it that’s sets apart certain businesses from the rest when it comes to Airbnb?
Yes, the market has been a tough place to set foot into as far as Airbnbs are concerned. However, there are certain tactics that, if implemented correctly, are bound to work in your favor culminating in successful listings and plenty of bookings.
This is why we’ve come up with specific reasons and ways with which you can rest assured that your business will scale new heights in the long run.
Gain guaranteed Airbnb success with these tips:
1. Recognize your target audience:
Miami and San Diego are two of the most popular cities when it comes to Airbnb businesses. and this is no coincidence. One of the biggest reasons behind this is that both cities have a Disney themed park situated close to them.
In addition to that, they have the beach, the excellent summer weather, and a happening nightlife. This scales the tourism rates which, in turn, increases the demands for hotels around these sites. However, not every tourist can shell out a bomb for hotel suites. In other words, these guests convert from being hotel guests to your guests.
Having said that, it is important to recognize your target audience and zero down on a niche when it comes to scaling your Airbnb business. In addition to that, it is much more profitable to list your Airbnb as private or shared rooms than private homes. Although the individual gain will be lesser, the overall income will be much higher due to multiple bookings.
Speaking of the target audience, your underlying intention must be to provide top-notch service with the right type of rentals that local hotels can seldom provide. It is all about meeting the demand with the right supply in addition to keeping at par with the service as well.
2. Implement trendier ways of running your business:
Themes work quite well with Airbnbs. Candyland, Star Wars, Game of Thrones and similar themes along popular trends work extremely well as an enhanced visual appeal as well as can make you go viral on social media.
Not only that, you may find people attracted to your Airbnb simply to experience a theme like that. You can even use a catchy title for your Airbnb like Hidden Gem in Jamaica, or Sunkissed Uptown Loft.
That’s one way of thinking outside the box. You can even look for ways to make your guests’ stay memorable in your Airbnb by suggesting some underrated tourist sites, restaurants, and shopping spots which will only go down well with your guests.
If there happens to be a special event going on, like a fair or a concert, mention those as well. What’s good for tourism in your city is good for your rental business.
There is no limit as to how far you can go by providing your guests with the best service if only one thinks in the right direction. Make sure to keep up with the trends and popular demands to keep your Airbnb updated and ahead of the rest.
3. Don’t hesitate to show off:
But in the right manner. The basic idea behind having your Airbnb soar high with business is to establish a strong point that no other place can replicate. For instance, you can come up with a complimentary photography service for your guests under a certain limit.
Extra parking space or a swimming pool on your Airbnb property is a good way to flaunt your business and attract more guests over time. Onsite laundry or other services that you’re willing to offer must all go up on your listings and promotional content so that people can be driven to your Airbnb.
Don’t hesitate to go all out with your services while also remembering to mention them when you promote your business.
4. Be honest with your guests:
You can mention, or rather flaunt, all that your Airbnb has in store for your guests on your listings and promotional content but remember to not say anything that contradicts the truth. You need to be honest with your guests under all circumstances.
If there is a service that your Airbnb doesn’t offer, straight up tell them instead of going overboard in order to make it sound alluring.
However, what you can do is play around with words so that you make your place sound appealing while not compromising with the truth. For instance, you can swap words like ‘small’ for ‘cozy’, or ‘intimate’, and ‘simple’ with ‘understated’ or ‘minimalistic’.
This is to avoid customer dissatisfaction as well as negative reviews and a damaged reputation from your guests. Also, remember to keep your Airbnb priced at what it is worth. Going overboard with the ricing may fetch huge gains in the short-term.
But if you’re in for the long haul, remember to focus on customer satisfaction and upgrading your service more than increasing the rates. The profit will follow automatically.
5. Know your safe zone:
Keep your business legal and transparent. All your paperwork must be regularly checked and updated. Short-term rental laws differ from one place to another. Know your local laws and play within your boundaries without violating any of them.
For instance, if you’re listing in Paris, you can only lease your rentals for 120 days each year which is as per the law. Hence, you cannot take the risk of renting out your listings during the remaining 245 days of the year.
However, you may go around loopholes to extract the best of the situation. You may increase your nightly rates, but you’ll have to consequently raise your bar of service to ensure guests go back happier.
6. Work for the long run:
The easiest and the best way to get your business soring far and wide is to learn from the professionals who are already running their Airbnb successfully for quite a while now. Play the hands that you’ve been dealt with right, and soon you’ll have mastered the game successfully well.
Summing it up:
It may take a while for you to implement these tips and tactics and, perhaps, even longer, to establish your business and strengthen its footing. However, the investment in terms of time, money, and effort will all be worth it and more.
The secret is to stay consistent and regular. You may want to start slow and small but being on the path consistently will set you apart from the other Airbnbs in the long run.