Why Do People Visit Brisbane, Australia? - OptiNest


Brisbane is one of the most popular areas to visit in Australia. Whilst it may never quite hit the level of Sydney or Melbourne in terms of well-known Australian destinations from an international perspective, its role as a hub for business and a beautiful city in its own right makes it a fantastic place to visit and explore. According to Statistica, around 7.3 million domestic overnight visitors travelled to Brisbane in 2022 alone, which doesn’t even include international visitors or other types of stays.

With all this in mind, it’s easy to see why Brisbane has become a hotspot for Airbnb rentals in Australia. As Optinest is one of the leading Airbnb management companies in Brisbane, we thought it would be good to go through some of the events and activities that draw visitors towards this wonderful Queensland city and give anyone thinking of putting their property on the short-stay rental market some ideas at the same time.

Brisbane As a Capitol For Culture

Brisbane, without a doubt, has a thriving scene of art, culture, and history. Visitors can explore the Gallery of Modern Art (GOMA), visit the awe-inspiring works of the Queensland Art Gallery (QAG), or visit The Queensland Museum, which is both completely free and one of Australia’s most popular museums. Between all of these artistically significant landmarks is a wealth of bars, restaurants, and eateries that will allow any visitor to soak in the Brisbane atmosphere while trying some delicious food and drink.

For those who prefer their art a little more lively, we have the Queensland Performing Arts Centre, bringing everything from musical theatre to the ballet, the opera and more. From there, a visitor can then soak in the music of the Queensland Conservatorium of Music, which is also part of Griffith University, located on Brisbane’s Southbank.

Brisbane As a Place For Beauty

As well as the city’s wealth of art and creativity, a trip to Brisbane simply isn’t complete without exploring one of its many landmarks for nature and flora appreciation. Walking beside the Brisbane River, feeling the cool wind across your face, you’ll eventually stumble onto the City Botanic Gardens, a sprawling, beautiful scene of trees, greenery and natural arrangements that make the area feel truly unique and alive. However, whilst this garden area is stunning, I’d say that the best is still yet to come.

Travel just 7km out from the city centre and you will find yourself within the Brisbane Botanic Gardens. A structure of practically unmatched splendour within Brisbane, the Brisbane Botanic Gardens is a sprawling collection of alcoves filled with bright, vibrant plant life. The flora and fauna in this area are mostly native to Australia, bringing a true sense of Australian nature and history to the space. Whether you’re a ride-or-die nature lover or just simply want a lovely place to spend an afternoon, the Brisbane Botanic Gardens is the place to be.

Brisbane As a Place For Easy Travel

Exploring the endless array of stores, buildings, restaurants, cafes and hideaways that make up the Brisbane city centre by foot is a refreshing and exciting experience, but it’s also not the only way to explore this area. Within the city centre, there is a variety of free public transport options that absolutely incentivise getting out there and seeing what you can see, without the stress of having to organise tickets and budget for Ubers. There’s a whole city right there to explore, and Brisbane has made it that little bit easier to do just that.

Brisbane As a Place For Zoos and Wildlife

If you’ve ever watched a Steve Irwin video, then you’re likely very aware of Australia Zoo, one of Australia’s biggest draws and one of the most fascinating places in the world for animal lovers of all walks. The main role of the Australia Zoo’s existence is to teach and inform people about wildlife, and give them a better appreciation for Australia’s natural ecosystems as a whole. Whilst many remember Steve Irwin as the enigmatic, excitable crocodile enthusiast who brought a lot of international attention to Australia’s wildlife, his role as an avid conservationist is just as important a part of his legacy. The Australia Zoo, in many ways, shares in the same drives and goals that he did, and that has made it a must-see on people’s Australian bucket lists.


Visiting Brisbane is an amazing experience, and one that draws millions of visitors a year looking to sample what this beautiful city has to offer. If you are a Brisbane property owner and have been thinking of entering the short-stay rental market, why not work with the Brisbane Airbnb management specialists? Our team at Optinest ensures that your property is ready for any and all visitors who need a good place to stay while exploring the Brisbane area. To learn more, contact us today!

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