The right Airbnb property description will lead to higher conversions. Learn how to perfect your description with this guide.
When marketing a property, you only have one chance to make the right first impression. You can capture the interest of your audience with the right pictures or title, but it’s the description that earns you the booking. Once you have their interest, you need to show them why they should book your property.
Let’s explore some of the best ways you can write the perfect description for your Airbnb listing that will convert readers.
Show Your Personality
First, guests will want to know who you are and what makes you different. Let your personality stand out in your description. Make it quirky, fun or friendly and give your audience an idea of why they should trust you.
Tell Them A Story
In the world of marketing, storytelling can be a powerful tool. Tell your guest a story and it will help them know what it’s like to stay at your property. They will be able to envision themselves staying there.
Think about what you would think stepping into your apartment or house for the first time. Is it grand and luxurious or cosy and welcoming? Position your property as the perfect place for the start of an excellent adventure or getaway.
Devil In The Details
Little details can count for a lot when describing your property. Focus on the small details that paint a picture of what its like. Think about the elements that will matter to guests. This could include a balcony for sunbathing or a few bathrooms for a big family. When you learn how to optimise Airbnb SEO pages you’ll discover some of these details are tied to vital keywords. These must be included.
Find Your USP
Every property will have a USP or unique selling point. Consider what makes your property stand out from the rest. Your USP could be a beautiful bathroom or incredible view. An Airbnb photography service can help you find your USP and make it stand out.
Don’t forget, a USP can also be the location. If your property is near great places to eat, mention this. If security is a top selling point, that needs to be included too. If you are unsure about the right USP, speak to your Airbnb manager. They can help sell your property the right way.
Preemptively Answer Any Questions
Guests will always have queries that make them pause in the process of booking your property. Your description should answer any and all questions that could be causing them to question whether they should book a stay.
Common questions include:
- Does the property allow pets?
- Are they able to plan parties?
- What kind of beds are available?
- How close are the nearest transport links?
- Do they have to control noise levels
Answers to these questions must be both clear and honest. Guests will value honesty more than anything else. Misleading a guest could lead to a negative review if they do decide to book a stay.
Don’t Stretch It Too Far
You must keep your description brief and concise. Highlight the main points without boring or confusing the reader.
A potential guest won’t read the entire description. They will scan for the points of interest. You need to make this easy. Language should be succinct. Don’t go into detail on every aspect. Focus on the key areas and then add a little with all the features at the end.
Doing so will ensure your article shows up if they search with specific keywords. To keep your writing short and to the point, cut out meaningless words. Be more creative with the language you use.
Include A Call To Action
Finally, you should include a call to action (CTA). Provide the reader with instructions on what they should do next. Give them a clear path to follow. Since these are rarely used, it will help your listing stand out.
Use a CTA to tackle the pain points of a guest. Tell them to book now if dates are filling up fast or that you will discuss pricing. Let them know how to contact you and why they should. Take this step to ensure that your description will lead to increases in query numbers.
Writing the perfect Airbnb property description is far from easy. There are a lot of points to get right. This is just as important as choosing the right host management service. By focusing on key details you can boost conversion numbers and guarantee more success with your property.